Actualizado: 21 oct 2021
As the travel industry in general, MICE tourism is changing at a fast pace, and new trends come and go, following the latest technological developments and preferences of the audience.
One of the strongest trends are enhanced connectivity and digital attendance of the MICE events. Digital technology and social media have transformed the MICE industry, and now all major world tourism events share the content of the events online in order to increase visibility and create meaningful connections and community.
The digitalization of MICE events has strongly affected the way MICE events companies market their services. Digital marketing is popular in the majority of the sectors now, but MICE digital marketing and the customer experience has become vital for those companies who want to build a successful MICE strategy.
MICE SUPPLIERS REQUIRE QUALIFIED STAFF WHO HAVE THE KEYS TO SUCCESSFULLY IMPLEMENT INNOVATION & CUSTOMER EXPERIENCE STRATEGIES.
How to attract MICE tourism to your business?
Defining your KPI will be a good start of creating a MICE marketing strategy for your business. List the advantages that your business has when compared with the competitors. Maybe it is a favourable location of your business, or facilities that can accommodate large business travel groups.
Find your strengths that can help you attract clients.
Defining your target market, the potential clients that might be interested in your product or services, is the second step. It is important to know what your clients look for, what their needs are and what they expect from the facilities and services of your business. Once you know these expectations, you would be able to adjust your VALUE offer and to market what you have more effectively.
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