The Customer Event Journey, the tool for mapping the customer's journey of meetings and events

Personalising Customer Experience is a strategy used by companies in the MICE Industry to drive business growth.

Strategic Customer Experience management results in increased customer spending, lower abandonment rates, high referral rates and ultimately, new customers.

In order to create a unique experience, you must analyse each of your clients and tap into their emotions. What are their pain points and how can you solve them?

Enjoy reading this post written by the Creative dots on IACC Meetings blog.


At the Creative dots, a consultancy company specialized in the M&E sector, we believe in the effectiveness of the event as a strategic tool for communication and marketing, and we are convinced that the key to guaranteeing its success lies in the application of Innovation Methodologies for its design, organisation and execution, always with a focus on the Customer Experience.

Esther Franco