the Creative dots consolidates its presence in the international market

the Creative dots (tCd) allies with Gerrit Jessen, an international consultant with 25+ years of experience and know-how in the areas of strategic growth, management and in-company trainings, associations and institutions in the global events sector.

This strategic Alliance is a milestone for tCd as it consolidates itself as a "glocal" consultancy that activates Customer Centric cultural transformation policies within the MICE Sector companies.

"Our startup condition allows us to be flexible and respond to the needs of the Industry. This Alliance with Gerrit Jessen represents a great opportunity to consolidate our presence in the international market and to continue offering innovative solutions to companies so that they are more competitive and profitable in the management of the customer experience of M&E", says Angeles Moreno, founder and CEO of the Creative dots.


Today, the main competitive advantage of companies is the excellent management of the Customer Experience. People, processes and innovation are essential to drive an effective, differential and unique Customer Experience strategy. The application of Innovation Methodologies is key to the development of this strategy.

tCd has its own Innovation Methodology: tCd CX. A method that activates agile thinking in four phases in which: customer management procedures are audited for events, their satisfaction is measured, the responsible team is trained with ad-hoc content and internal talent is identified in order to continue providing them with knowledge and tools that allows them to create memorable experiences.

The objective is to contribute to the delivery of a unique and differential value proposition, aligned with the company's business objectives (ROI), which strengthens the plan to attract and retain customers.

"tCd CX involves the entire organization in a transformation process in which the customer is placed at the centre of decision making. To this end, the teams are provided with the necessary tools to develop competencies and capabilities that consolidate an Excellent Culture of MICE Customer Management", says Gerrit Jessen.